PROJECT: Johnny K's Frozen Food Line Branding & Launch
Developed a standout new product design in an already crowded frozen food aisle. A brand strategy was developed through archetype exploration followed by a logo design to set the tone of this new line. Key challenges were to avoid competition with the Kinder's Deli restaurant business while individuating from well known brands in this space.
Services provided: Concept designs, photoshop manipulation of current photography, packaging design, logo design, brand strategy development.
PROJECT: Kinder's Cowboy Queso for Costco Wholesale Exclusive
Developed design & photography for a new product design that would showcase during football season at Costco in the cold section. Photo compositions drove the art direction for the food product shoot along with initial packaging layouts.
Services provided: Concept designs, art direction, packaging design.
PROJECT: HemoFlow Product Launch Marketing Campaign
Developed & executed full marketing campaign for new products & features for their medical hardware & software product launches. Product hero image creation relied on altering stock photography to accommodate the modest campaign budget. Campaign included presentation folders, product brochures, sell sheets, product comparisons, email & social campaign, digital ad buys, & trade show graphics.
Services provided: Concept development, marketing copy, image creation, product photography, art direction, illustrations, campaign development & execution, ad buys, image licensing management, & print procurement & production.
PROJECT: FCU Rebrand
Updated & solidified the branding for the financial component of the Coast Guard while maintaining the long-standing Coast Guard mark as shown on the Coast Guard Cutter image. Provided a detailed Brand Standards to facilitate embedding the new logo into all marketing applications.
Services provided: Concept designs, art direction, brand standards, corporate identity system, print, digital, & environmental applications.
